strategy helps do things the right way, particularly
when entering the Chinese market. An implementation strategy
provides a process and an action plan for market entry. Market
entry strategy and implementation strategy must work together in order
for companies to succeed. A good strategy without an
implementation plan can result in disastrous consequences.
can be difficult because it requires coordination of activities
necessary for market entry. A well thought out implementation
strategy plan must include the appropriate sequence of steps needed to
do the job and can than be easily executed. These can include for
example government and legal requirements, and an understanding of
cultural, and personal relationships.
implementation strategy helps companies understand what must be done,
who implements the strategy, how it is going to be implemented, and how
long it will take to complete each step. Organizational
structures are likely to be impacted depending on the entry
methodology. Companies must consider for example staffing issues,
functional responsibilities, and control. The implementation
strategy thus allows a company to make decisions internally as well as
considering market entry into China, companies should understand the
regulatory and legal requirements as part of the entry process. The
regulatory process particularly in China may seem to be mundane when
viewed as a process; however, in Chinese business practice cultural
values and traditions are an important consideration in implementing
these processes. These values are also important in the formulation of
a general entry strategy. Business transactions are conducted
through the establishments of networks. A Chinese business network
operates on trust and requires establishments of relationships.
Building a network is imperative for the long-term success of any
company entering the Chinese market.
implementation strategy provides the detailed action plan for a company
to plan the appropriate entrance tactic, gain a competitive advantage,
and success in the long run.